The world is digital, it's on your fingertips, in the cloud and everywhere else you can imagine. For a modern day business having a gorgeous, functional, and pixel-perfect website is a must. Your website exists to build your customer base, and your data should show you're trending toward that goal.
Here are a reasons why a website is going to do wonders for you:
- Your website converts visitors into leads and customers?
- Your website landing pages inspire people to learn more about your brand by digging deeper, or simply checking if your aesthetically pleasing pages convey any value
- Your site’s look and feel will match your company’s voice and speak directly to your target audience
- You never get a second chance to make a fist impression
You never get a second chance to make a fist impression
The Key Elements of a Good Website:
The Header:When people visit your website the first thing they are going to see in your headline and within 3 seconds you need to tell your visitors what the site has to offer.
Sub-headlines:Your sub-headlines should offer a brief description of what you do/offer. We should focus on a particular problem that our users might be facing add address those issues.
Call-to-actions:The goal of your website homepage is to compel visitors to dig deep in your website and spend time reading your content that will eventually convert them into customers.
Awesome Images:Everyone loves good visuals and your website is the main place to use awesome images to capture emotions and drive action.
Benefits:It’s not only important to describe what you do, but also why what you do matters. Prospects want to know about the benefits of buying from you because that’s what’ll compel them to stick around.
Testimonials or Social Proof:People are going to buy your products or take your services only when they trust you and social proof is a powerful indicator of trust. it’s just that people may not believe you unless they hear it from other people, too. And that’s exactly what social proof does.
Navigation:The design and content in your homepage navigation is the most vital element. A good navigation experience translates to a good user experience and a good user experience translates to a website conversion. Screw this aspect and your business is going to go to the dumps. Good navigation is also key for being accounted as trustworthy by search engines.
Features:In addition to benefits, listing some of your key features is extremely important and needs to be placed properly. This gives people more of an understanding of what’s provided by your products and services
Success IndicatorsIn addition to customer success stories, your homepage visitors should know of your accomplishments as well. Like social proof, it’ll give your business more credibility to those who don’t know you.
Being mobile optimized is the need of the hour. Not only are mobile-friendly websites better for SEO thanks to but they also make for a much better user experience. Not to forget that people browse the internet more from their phones than thei desktop or laptops.
I am going to make sure that your website has all the latest design elements in place and your homepage has all the necessary placeholders not just to give a good experience, but to drive action.