The-A Team | The Freedom Switch Program

Meet Your A-Team

“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has”
Margaret Mead

The secret sauce, infact the entire recipe for The Freedom Switch’s success lies in the members of the team. Each one of us, an expert in our area of work, contribute equally to launch our clients into business success. That’s why we also call ourselves The A-Team (Yeah, we love the 80s too)

Trevor Banerjee

Business Coach

Founder and author of The Freedom Switch, Trevor is the resident business coach and also a bit of a father figure at the agency (no jokes about his hairline!) Like Gandalf, he guides and mentors the hobbits, sorry, members throughout the process of a business launch.

With a double masters in Accounting and Commercial law and over 2 decades of experience of working for large corporates as well as running his own agency, Trev brings in a unique mix of skills and business acumen to help his clients succeed in launching and running their own businesses.

Naturally drawn to compassionate people, Trev specialises in working with conscientious businesses & helping them achieve profitable growth. He is renowned for his ‘tough-love’ approach. By asking all the right questions and holding his clients accountable, Trev ensures that their business plan and strategies are executed to bring their dreams and goals to fruition.

Apart from coaching, Trev is a passionate vegan and environmental activist who lives in London and enjoys traveling with his wife (and life) Dee.

Mudra Shirvaikar

Brand Consultant and Designer

With over 15 years of experience under her belt, Mudra is our resident Brand & Communication Designer. A product of the premier National Institute of Design, India, Mudra follows a rigourous design methodology with an unrelenting eye for aesthetics. Working at the confluence of Visual Arts and Cognitive Psychology, she has, for years, steadfastly rejected lucrative corporate careers to work with small, conscious and sustainable businesses. She has also closely worked with organisations for environmental conservation, child rights, solid waste management and welfare of stray dogs in India. An emerging design educator and jurist for reputed design schools in India, Mudra is a vocal anti-speciesist, gender and social justice advocate and Vegan.

Nikita Boominathan

Online Presence Specialist

Nikita Boominathan is an eco-friendly, vegan web designer based in Mumbai, India. She loves to work with socially conscious businesses and is passionate about giving you an Impactful online presence and make it simple to share ideas and vision with your target audiences. She has a great eye for design and functionality and has been designing websites professionally for eco-conscious businesses for over 3 years.

She believes in social equality and is very fierce about it. Apart from making websites, she spends the most of her time on all forms of activism like LGBTQ rights, women’s rights, animal rights, climate change, etc.

Mishuk Das

Digital Marketing Ninja

Mishuk is our in house Digital Marketing Specialist with hands on experience and expertise in the practice. He is a black belt in social media, SEO, online marketing, advertising and copywriting, with a documented record of success in increasing online presence and brand awareness.

As cherry on the top, he is passionate about the intersection of sustainability and digital communications and determined to communicate your messages across all digital platforms, by curating finely-tuned social content or thought-leadership development.

Fun facts about Mish: Taekwondo is his sport and has an immense love towards Science Fiction, Philosophy and Spirituality.

Extended A-Team

Tania De Bruler

Owner, Specialised HR Solutions

Tania founded the UK’s first fully vegan and ethical HR Consultancy. She has been working in HR and Management for over 25 years, across most sectors. She is CIPD qualified.

Her Consultancy helps vegan, eco and ethical businesses deal with any employees issues effectively and efficiently; whether it is finding the right people to work in the business or to dealing with difficult employees and removing them from the business. Tania and her team not only take away the burden that comes with employing people but help the organisation to make effective decisions.

Away from work, Tania is raising a beautiful little girl, who is very passionate about her vegan beliefs and has a 3-legged rescue dog called Peggy. Tania also fosters dogs from time to time and is very active, socially in the vegan community in her home city.’

Verity Payne

Founder, Sphere Public Relations

Having a Master’s Degree in marketing and 15 years’ experience in digital marketing and Public Relations, has meant that Verity can help a wide range of businesses raise their profiles and achieve coverage in national, local, consumer and business press. From vegan bodybuilders right through to recruitment websites and web designers, she’s already supported many businesses in this sector to flourish using the power of PR.

Verity loves supporting vegan, eco and ethical businesses and is delighted to be able to put her skills to use to help them grow and take over the world!

Her two children are the loves of her life, along with her black furry canine and two furry squeakers (aka the guinea pigs). In her free time, she enjoys watching French subtitled dramas, drinking gin and eating Wagamama’s (preferably all in the same sitting!)

Sabrina Lee

Sphere Public Relations

Sabrina has over 20 years of experience in writing compelling content for charities and social enterprises. From fundraising proposals, business pitches, newsletters, web copy and press releases, she has written for a wide range of audiences to help organisations raise their visibility and reach their fundraising, marketing and communications goals. She thrives on working with organisations and ethical businesses to develop strategy, set goals and metrics and plan and develop content which offers value to their ideal client, builds trust and generates results.

Sabrina is a passionate vegan and established the Vegan Business Exchange UK as platform for networking and connection for vegan and plant based enterprises. She also writes her own vegan lifestyle blog, enjoys cooking up delicious plant based meals and travelling the world.

Hartej Singh Kahai

Chief Searcher at Your Vegan Marketer

Having built and marketed his first website in 2008, Hartej comes to Freedom as the off-page SEO and Paid Advertising Expert. Using his wealth of knowledge and experience, he will work alongside the team to push your websites higher up the rankings across all major search engines. Using an incredible network of powerful websites and organic strategies, your website will be in all the best positions to generate the best leads. Hartej turned vegetarian in 2013, and vegan in 2018 after discovering an incredibly tasting almond milk. Since then he has focussed his marketing expertise to eco-friendly, cruelty free and planet saving businesses like yours. With a fantastic track record of marketing success, you can be sure to get the best of the best when it comes to digital marketing.

On the rare occasions, when Hartej is away from his computer, he loves to travel having visited over 24 countries in the last few years… he has represented his county at national badminton tournaments and makes the most incredible vegan smoothies!