Digital Marketing: A Well Oiled Machine For Attracting & Retaining Customers For Your Conscious Business

Marketing is the name of the game when it comes to growing your business. It's constantly evolving and adapting to that change can either make or break your business.

Better than any visual

Practically on a yearly, quarterly, and even monthly basis, new trends and techniques pop up and transform the way we attract, connect with, and market to our audiences.

The challenging part is keeping up with these changes and maintaining the momentum. The world is moving at the speed of light and to succeed in this fast-paced, marketing world, businesses stay ahead of the game.

With how accessible the internet is today, the number of people who go online every day is still increasing rather than decreasing. The number of adults using the internet increased by 5% in just the last three years, according to a notable research. And although we say it a lot, the way people behave online as consumers really has changed along with it — meaning offline marketing isn’t as effective as it used to be.

For a marketer, marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet. Enter Digital Marketing

SO WHAT DOES DIGITAL MARKETING MEAN FOR YOUR CONSCIOUS BUSINESS?

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

WHAT IS THE ROLE OF DIGITAL MARKETING FOR YOUR VEGAN STARTUP?

While traditional marketing might exist in print ads, phone communication, or physical marketing, digital marketing is entirely focused on digital platforms. This means that there are a number of endless possibilities for brands including email, video, social media, or website-based marketing opportunities.

Digital marketing is vital for your business and brand awareness. In today’s world one cannot even imagine a business without websites. And if they don’t, they at least need a social media presence or digital ad strategy to survive the violent competition. Digital content and marketing is so common that consumers now expect and rely on it as a way to learn about brands.

Long story short, to be competitive as a business owner, you’ll need to embrace some aspects of digital marketing.

But Why Do You Need Digital Marketing?

  • Simple. You need to be where your audience is and they are probably browsing the internet as you read this. With the right digital marketing strategy you can:
  • Keep up with the way your consumers shop and research your products and services (and those of your competitors’)
  • Stay up to date with changes in consumer behavior and priorities

Types of Digital Marketing:

SEO:

This is the process of optimizing your website to “rank” higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include websites, blogs, and infographics.

On page SEO:

This type of SEO focuses on all of the content that exists “on the page” when looking at a website. By researching keywords for their search volume and intent (or meaning), you can answer questions for readers and rank higher on the search engine results pages (SERPs) those questions produce.

Off page SEO:

This type of SEO focuses on all of the activity that takes place “off the page” when looking to optimize your website.

Technical SEO:

This type of SEO focuses on the backend of your website, and how your pages are coded.

Content Marketing:

This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. The channels that can play a part in your content marketing strategy include

Blog posts:

Writing and publishing articles on a company blog helps you demonstrate your industry expertise and generates organic search traffic for your business. This ultimately gives you more opportunities to convert website visitors into leads for your sales team.

Ebooks and whitepapers:

Ebooks, whitepapers, and similar long-form content helps further educate website visitors. It also allows you to exchange content for a reader’s contact information, generating leads for your company and moving people through the buyer’s journey.

Infographics:

Sometimes, readers want you to show, not tell. Infographics are a form of visual content that helps website visitors visualize a concept you want to help them learn.

Social Media: The Massive Party Place

How we perceive social media is often misunderstood. You might log in to your Facebook or Instagram account to just hang around, see a few memes, watch videos and have some fun. For a marketer social media provides the way people share ideas, content, thoughts and build relationships online. A marketing professional understands this point for marketers to know how to best use the tools of social media. This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. But, there is a way to behave in every social situation whether online or offline. For a moment let’s imagine that you are at a party and somehow want to build awareness about your product or service.
  • Do you go into a large gathering filled with a few acquaintances and tons of people you do not know and shout “BUY MY PRODUCT”?
  • Do you go into a party and ask every single person you meet for a business card before you agree to speak with them?
  • Do you listen more than you speak?
  • Are you helpful, providing valuable information to people with no expectation of something tangible in return?
  • Do you try to meet every single person or do you have a few great conversations?
  • Or do you avoid the social interaction of cocktail parties all together because you are uncomfortable in such situations?

Would you behave in the above mentioned manner in a social situation? Probably not right? The same applies for social media. For a business it is extremely important to consider the right practices and behaviour when trying to build your brand’s awareness or loyal customers.

Social Networking & Agility

Social media platforms are the best place to launch your new business. It allows companies to communicate instantly with their existing and potential customers and reach out to people, offering a solution to a particular problem with their product or service.

  • Ensure you’re ahead of the curve in terms of knowing who your target audience is and what they need from your business
  • Listen and respond to changes in the market to help you save money
  • Stay relevant in your target marketplace and among your competitors (now and in the long run)

Email Marketing:

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the business’s website.

Affiliate Marketing:

This is a type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.

What will our Marketing Team Do For You?

I will be in charge of driving brand awareness and lead generation through all the digital channels — both free and paid — that are at a company’s disposal. These channels include social media, the company’s own website, search engine rankings, email, display advertising, and the company’s blog.

We will focus on a different key performance indicator (KPI) for each channel so they can properly measure the company’s performance across each one.

We will create valuable content tailored towards your audience. Since word of mouth is the single most powerful marketing tactic, we will craft and execute a strategy that will not only serve your customers, but also equip them to become brand advocates.

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