The Guardian defines conscious business as: “Those following a conscious business approach are often seen as “more aware and awake” and seek to break down hierarchy and treat people like people, not resources. There is also a focus on internal company and personal processes in order to facilitate a sense of autonomy, empowerment and purpose.”
We here at The Freedom Switch would like to add to that definition ever so slightly. According to a recent study conducted with the businesses we work with, a conscious business is defined as one whose objective is to create a positive impact on the planet and the people it serves, while also generating growth and profits. Conscious business leaders wisely identify the purpose that their business serves in society so as to catalyse human advancement while also taking the environment into consideration. Profit, therefore, is a byproduct of their business, and not the objective.
Case Study: Angie Ringler is the founder of Waste Free Products, a Florida-based business that has been running successfully for 7 years now. She and her team sell organic, vegan, plastic free and chemical free cleaning solutions all over the United States and is one of the leading suppliers of such products in the country. (Waste Free Products) She decided to start pivoting her business to be as waste-free as possible when she learnt that over 269,000 tons of plastic could be found floating in the world’s oceans and that number was steadily rising! By choosing to offer an eco-friendly option, Angie decided to be the change that she wished to see in the world.